Microsoft has aggressively been trying to shed it’s old school image as it continues to fight Apple for computer and MP3 player market share. While Steve Jobs and Apple have done a fantastic job integrating the Apple line of products with popular and hip-hop culture, Bill Gates and co. have been a step behind. But according to Microsoft, things will change.
Microsoft has recently reached out to the hip-hop community including Pharrell for it’s “I’m a PC” ad campaign, Bun B as an official sponsor of the Zune, and now Common has joined the Microsoft gang and will promote the Zune with his upcoming album “Universal Mind Control” due out on December 9th. The Common/Microsoft partnership is already visible in Common’s recently released video to his single “Universal Mind Control” where a Zune is shown in the first couple seconds of the video.
In a recent interview with Ad Age, Common reveals why he decided to work with Microsoft and the Zune. “The Zune is something that I’ve been confident about associating myself with, because I think it’s got a fly presentation to it. It is truly about music lovers, for me,” Common stated. “I know that Microsoft has been around for 20 years, they established themselves in the mid-’80s, and since then they’ve progressed. Microsoft is classy, it’s a timeless brand, and it means something to the world, internationally, and I felt like that’s the direction of what I want Common to be, to be honest.”
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Comment by shawnlegend16 4 hours ago
Zune is what i use.
Comment by Duke Cookabrick 4 hours ago
gates still owe me for that key
Comment by VinCapone 4 hours ago
Apple all day. (yea yea make your fruity jokes niggas). I know what i got/ i dont know what ya'll on-Kanye West
Comment by Baby Sham QB ( FlipMode) Free Agent 4 hours ago
Microsoft baby
Comment by Supe D'zl 4 hours ago
cash is what it iz!!
Comment by DAAces 4 hours ago
www.myspace.com/daacesproduction
www.myspace.com/daacesproduction
www.myspace.com/daacesproduction
www.myspace.com/daacesproduction
I MAKE BEATS!!!!
Comment by Make Music, Not War 3 hours ago
Apple is dope but its way too expensive and overrated... 3 G's for a laptop?!?..
Comment by andreherring 3 hours ago
sign me nigga
Comment by andreherring 3 hours ago
andre herring the king of the bay area
Comment by andreherring 3 hours ago
teeny bopper puppets.....ha ha ha ha
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Comment by Cameron Cooke 3 hours ago
MICROSOFT!!!!!
Comment by ero_london 3 hours ago
well maybe till windows stop crashing when running programs and too many viruses AND HE COMES UP WITH BETTER PCS AND LAPTOPS we will be intrested..too late bill apple got it on lock..not interested..NEXT
Comment by SouthBronXBanga718 3 hours ago
its all about that paper n microsoft tryna get it
Comment by moresickaMC 3 hours ago
Zune is the sh*. hit my up on my Zune tag http://social.zune.net/member/tukayzoon
Comment by Larry Mcpherson 3 hours ago
man fuck microsoft and apple even tho i own a zune lmao
Comment by bk 3 hours ago
apple and Microsoft are not all that imo. the zune player is horrible and the ipod at times can be a pain in the ass. go cop a Cowon 160g of storage and shit
Comment by King Randy 2 hours ago
Big Up...hip hop culture is relative to all people.
http://www.DateaRepublican.com
Comment by george blast 2 hours ago
miamiishot.net
Comment by Bounce212 2 hours ago
hes autographing checks to the wrong freaking people.....common...........throw a tantrum u know 50s in charge u freaking rainbow chaser....
Comment by P Trilla 3 minutes ago
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all i gotta say is bill that is supposed to be my check yall know yall all owe me. but i aint mad ima charge it to the game cuz yall fucked it all up yall know what im talking about.
Comment by P Trilla 2 minutes ago
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mi=me=cro=death row=soft=get hard=death go figure idiots that white people shit.
when will yall lurn
style biting hatin a$$ niggas cant even sing or rap or write yall need the ghost writer guess who it is?
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